Go-To-Market Strategy and Activation: Lead strategic initiatives within the Growth Marketing team at Material Bank, specializing in go-to-market strategies with an emphasis on events, partnerships, out of home campaigns, and influencer marketing, driving impactful brand exposure and engagement.

Cross-Functional Strategy: Lead collaborative initiatives with Merchandising, Marketing, Sales, and Website Development teams to conceptualize and execute activations, helping the company to grow its member base by 10% in less than 12 months, enhancing brand visibility, and cultivating engagement.

Community Expansion and Retention Strategy: Expand Material Bank's client community by establishing event series in key markets, driving new brand lead generation, and fostering sustained brand retention.

Creative Campaign Development: Spearhead creative marketing campaigns by crafting engaging content that aligns with overall brand strategy to strengthen new client pipelines and increase brand awareness.

Event oversight: Manage all elements of community-focused event coordination, encompassing theme conceptualization, venue procurement, vendor coordination, budgeting, and logistical execution.

Organizational Transformation: Led the transition from the Economic Development Corporation to an independent not-for-profit organization, involving board selection, staff hiring, go-to-market planning, fundraising, and creative programming delivery.

Program Development and Management: Conceptualized, built, and managed grant, residency, and social impact programs, addressing industry needs and fostering equitable opportunities for hundreds of designers in NYC.

Strategic Partnership Growth: Secured and maintained festival partnerships, achieving a 10x increase in program sponsors during the first year as a not-for-profit corporation.

International Design Week Oversight: Managed New York City's annual international design week, overseeing 300+ events and educational programs, facilitating collaborations, and ensuring engagement with key stakeholders.

Stakeholder Communication: Regularly communicated with the Steering Committee, comprising prominent members from NYC government agencies, museums, educational institutions, and design firms, ensuring active engagement through affiliations and sub-committees.

Revenue Diversification: Creatively developed and launched revenue streams, contributing nearly 30% to the year-one operating budget.

Resource Management: Managed internal staff and external agency resources, maintaining meticulous planning documents and timelines for seamless execution of key priorities.

Podcast Development: Developed content for and directed a podcast with 24 episodes and nearly 70k downloads.

Marketing Coalition Leadership and Grant Activation: Led the activation of a multimillion dollar grant to create a marketing coalition between a dozen new developments and existing institutions and promote them as a connected New York City tourism destination. This included developing the brand, producing a website, organizing coalition-wide meetings, and overseeing the creative production and implementation of large-scale media campaigns.

Go-to-Market Strategy and Implementation: Produced and initiated execution of the site’s go-to-market plan including year-round experiential activations, digital and social tactics, PR and communications goals, attendance assumptions, business development strategies, and sales goals.

Budget Management: Managed the $9 million communications and marketing budget.

Community Partnerships: Developed local tourism marketing partnerships by initiating and maintaining relationships with other NYC attractions; Created partnerships and packages for group market and individuals; created partnership with Concierge desks.

Managed Soho Design District’s marketing initiatives for the organization’s several dozen member showrooms to collaboratively promote the neighborhood to the design community.

Planned and executed Grand Opening marketing strategy, events, and ongoing activations for NYC’s first outlet shopping experience. Oversaw creation and launch of websites and mobile applications.

Managed relationships with the center’s nearly 100 retail, food and beverage, and entertainment tenants regarding grand opening plans and co-op marketing opportunities.

Corporate Event Management: Contributed to the development of New York Times corporate conferences and events such as DealBook, Schools for Tomorrow, TimesTalks and Taste of T by managing event website content, producing and managing events on-site, and evaluating and securing event vendors, sponsors and attendees.

Digital Performance Optimization: Produced weekly campaign briefs to optimize nytimes.com digital performance and promote video content through multiple touch points on the New York Times website.

Double Major: International Business and Management, and Spanish

Studied Abroad at Universidad de Malaga in Malaga, Spain